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But the key to finding the right site (or sites) for you depends on what type of relationship you’re in search of.

If you’re just dipping your toes back into the dating pool, free sites can be a great place to start.

Sites like e Harmony—the second largest online dating website in the U. "There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.

Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.

In addition, the scope of coverage and available features are broad and robust.

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Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.

For example, some sites charge relatively high fees in an attempt to create an aura of exclusivity.

And some sites add other criteria, such as allowing only Ivy League graduates, plus fees to create greater selectivity.

I won’t argue their point on that—after all they have a flow chart, and at one point I am pretty sure they used calculus to figure out the number of subscribers (which even I think is a bit audacious).

So we will let them have that point: there are fewer potential matches on fee-for-service dating sites.

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